Our Competitors/What they Do

Stations that we are competing with include:
WE TV, which stands for Women's Entertainment. Even though there is an already existing cable station addressing women, MW feels that not all aspects of women's reality are being met. For instance, WE TV seeks to attract viewers who are concerned with love stories and reality shows such as "Bridezillas", which portray women as crazy, materialistic, and unconcerned with money because they have everything handed to them on a silver platter. WE does try to portray a variety of shows concerning women but they aren't in the most empowering manner. The station claims to empower women but shows like "Women Behind Bars" do not meet that standard, neither does "Bridezilla" or "High School Confidential". The station is full of wedding shows such as "Platinum Wedding Cakes", " and "My Fair Wedding" while then broadcasting shows like Little Miss Perfect", and "Secret Lives of Women" that portray them in a negative light such as the mothers who are obsessed with making up their daughter for pageant shows.

Additionally, Lifetime Movie Network is another great competitor. Granted MW views Lifetime as a bigger threat because the station does a good job at presented Women and the real life issues that they face but does so in a manner that also presents women in an inferior role most of the time. Shows like "Project Run Way" focus on being super model skinny and often movies such as "Lies My Mother Told Me" present women in a negative manner. MW wants to add a different element to the Women's television world. We appreciate shows like "Army Wives", which is in fact on Lifetime and show in which women are shown in powerful positions and succeeding at what they do.

Modern Women Culture Jam Ads

Culture Jam Against Olay & CoverGirl's promotion of Outer Beauty and outward physical appearance. Our ad goes against preventing wrinkles and a female's natural appearance as this make-up product promotes covering up a woman's imperfection. The text states "Introducing Outer Beauty. When inner beauty no longer counts." And has the image at the right bottom corner changed from the smooth appearance and symbol for the make-up product and has been changed to wrinkles.



Ann Taylor is known as "The Suit Authority". Our culture jam states "Who's Your Authority" and transforms the images above to mean the opposite of what an independent woman is. The newspaper article states "How to find a Guy", which pokes fun at what people think a woman is all about-finding a man, drinking wine, decorating a home together, etc.





This culture jam is against Volvo and it's image of it being a mom's car. Volvo is often the "soccer mom" car; the car that women use to drive the kids to soccer, complete household tasks, carpool, and so forth. The "most important story of our time" needs to be taken "seriously", the promotion of the safe mom car.

Updated Logos + Different Shoes (draft)

Changes made: M & W are now aligned and the -odern + -omen were changed to 50% opacity
The working woman's heel.











The athletic/active women's shoe












The fancy summer time shoe












The mother/baby shoe representing all aspects of being a woman not just one.

Modern Women's Station Goals

1. Who is our target audience?
Modern Women's target audience is made females in general. We will be specifically focusing on girls & women ages 14 and up. Our station is for women who are tired of watching shows that portray females in a stereotypical view such as: mothers, wives, care-takers, naggy, co-dependent, and needy. Our viewers wish to see women represented in a positive light, a new way, in an empowered manner. MW's shows will portray women as powerful, leaders, independent, strong, and just like they live in terms of our modern reality. Women are capable of living on their own, making their own income and having successful careers. They are also able to raise a family single handed and are just as capable as men in managing the work field. The other side of it all is that women can have the best of both worlds: successful careers and family without giving up one or the other.


2. What is the goal of our station? A: The goal of our station Modern Women is to show women that they have the strength inside themselves to succeed and to reverse the stereotype that women are born into. Our station is also aimed not only at younger women ages 14-18 but also those in their twenties and on. Our goal for the younger age group is to ingrain the idea that women are equal to men and have to same opportunities available to them so that they have the image of a strong women within themselves . For the older audience we choose to present women in the workforce, family life, and at the different stages in life.


3. What is the existing perspective of the existing industry perspective of that audience?
The existing perspective of women in the current cable network industry is one in which women are defined by sappy romances and are materialistic.

A:One of the effects described in the Media Literacy book is the cognitive effect. The cognitive effect concerns our audience as women in may ways; women are already portrayed as superficial and materialistic on other television shows such as "Bridezilla", "Wife swap", and "The Bachelor", we wish to reverse that stereotype. Another effect that is related to our TV channel is the attitudinal and psychological effects. Other TV shows about women do not focus on women being strong and powerful, these television shows look down upon women and they make the competition between men and women seem unequal; the mother is always presented working in the home while the father is still the one to go out and work. TV shows portray men with more dignity and respect than women, for example in the show "Entourage" portrays men leaders; if a women were to take his position of power she would not be looked at the same as the man because she is less likely to be respected and taken seriously.


4. Our logo for MW was created in a manner that allows us at the station to use it in many different ways. For example the shoe on our logo is able to adapt to the different shows and moods we want to send forth. If we wanted to we could change the type of shoe that was on the foot for each show we decided to broadcast to empower women in different situations. (eg. the working woman's heel, the athletic woman, the laid back woman, etc.)

5. How do we at MW view our audience?
We at MW acknowledge that our audience has not received the full recognition they deserve in terms of having a realistic portray of women in today's society. We aim to supply our viewers with a balanced network in which women are presented in a positive manner and not solely the stereotypical motherly, caretaker. Women are somewhat misrepresented in today's media in regards to their role in society; they are often just used for sexual representation and if they are in power, she is shown as having to struggle to maintain respect. When a women is in power she is less likely to be respected and viewed as a man's equal; we at MW want to change that. Women are just as effective as men in all aspects.

MW's Mission Statement

At the Modern Women Network our goal is to provide an opportunity for women to find the strength inside themselves along with the feeling of empowerment they so deserve. Many changes have taken place in women’s roles over the past 50 years and we plan to show the impact that women have made on modern society. Through quality and enriching entertainment our mission is to help modern women step out of the stereotypes of years past and gain the pride and recognition that they work hard for. It is our mission to show the world what Modern Women are made of.

Modern Women Logo

Welcome to The Modern Women Cable Television Network

"We Empower"

Created by: Stephanie Barnes, Amanda Kristina Perez, Samantha Reid, and Sophie Krall