Modern Women's Station Goals

1. Who is our target audience?
Modern Women's target audience is made females in general. We will be specifically focusing on girls & women ages 14 and up. Our station is for women who are tired of watching shows that portray females in a stereotypical view such as: mothers, wives, care-takers, naggy, co-dependent, and needy. Our viewers wish to see women represented in a positive light, a new way, in an empowered manner. MW's shows will portray women as powerful, leaders, independent, strong, and just like they live in terms of our modern reality. Women are capable of living on their own, making their own income and having successful careers. They are also able to raise a family single handed and are just as capable as men in managing the work field. The other side of it all is that women can have the best of both worlds: successful careers and family without giving up one or the other.


2. What is the goal of our station? A: The goal of our station Modern Women is to show women that they have the strength inside themselves to succeed and to reverse the stereotype that women are born into. Our station is also aimed not only at younger women ages 14-18 but also those in their twenties and on. Our goal for the younger age group is to ingrain the idea that women are equal to men and have to same opportunities available to them so that they have the image of a strong women within themselves . For the older audience we choose to present women in the workforce, family life, and at the different stages in life.


3. What is the existing perspective of the existing industry perspective of that audience?
The existing perspective of women in the current cable network industry is one in which women are defined by sappy romances and are materialistic.

A:One of the effects described in the Media Literacy book is the cognitive effect. The cognitive effect concerns our audience as women in may ways; women are already portrayed as superficial and materialistic on other television shows such as "Bridezilla", "Wife swap", and "The Bachelor", we wish to reverse that stereotype. Another effect that is related to our TV channel is the attitudinal and psychological effects. Other TV shows about women do not focus on women being strong and powerful, these television shows look down upon women and they make the competition between men and women seem unequal; the mother is always presented working in the home while the father is still the one to go out and work. TV shows portray men with more dignity and respect than women, for example in the show "Entourage" portrays men leaders; if a women were to take his position of power she would not be looked at the same as the man because she is less likely to be respected and taken seriously.


4. Our logo for MW was created in a manner that allows us at the station to use it in many different ways. For example the shoe on our logo is able to adapt to the different shows and moods we want to send forth. If we wanted to we could change the type of shoe that was on the foot for each show we decided to broadcast to empower women in different situations. (eg. the working woman's heel, the athletic woman, the laid back woman, etc.)

5. How do we at MW view our audience?
We at MW acknowledge that our audience has not received the full recognition they deserve in terms of having a realistic portray of women in today's society. We aim to supply our viewers with a balanced network in which women are presented in a positive manner and not solely the stereotypical motherly, caretaker. Women are somewhat misrepresented in today's media in regards to their role in society; they are often just used for sexual representation and if they are in power, she is shown as having to struggle to maintain respect. When a women is in power she is less likely to be respected and viewed as a man's equal; we at MW want to change that. Women are just as effective as men in all aspects.