Culture Jam Against Olay & CoverGirl's promotion of Outer Beauty and outward physical appearance. Our ad goes against preventing wrinkles and a female's natural appearance as this make-up product promotes covering up a woman's imperfection. The text states "Introducing Outer Beauty. When inner beauty no longer counts." And has the image at the right bottom corner changed from the smooth appearance and symbol for the make-up product and has been changed to wrinkles.
Ann Taylor is known as "The Suit Authority". Our culture jam states "Who's Your Authority" and transforms the images above to mean the opposite of what an independent woman is. The newspaper article states "How to find a Guy", which pokes fun at what people think a woman is all about-finding a man, drinking wine, decorating a home together, etc.
This culture jam is against Volvo and it's image of it being a mom's car. Volvo is often the "soccer mom" car; the car that women use to drive the kids to soccer, complete household tasks, carpool, and so forth. The "most important story of our time" needs to be taken "seriously", the promotion of the safe mom car.
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