Our Competitors/What they Do

Stations that we are competing with include:
WE TV, which stands for Women's Entertainment. Even though there is an already existing cable station addressing women, MW feels that not all aspects of women's reality are being met. For instance, WE TV seeks to attract viewers who are concerned with love stories and reality shows such as "Bridezillas", which portray women as crazy, materialistic, and unconcerned with money because they have everything handed to them on a silver platter. WE does try to portray a variety of shows concerning women but they aren't in the most empowering manner. The station claims to empower women but shows like "Women Behind Bars" do not meet that standard, neither does "Bridezilla" or "High School Confidential". The station is full of wedding shows such as "Platinum Wedding Cakes", " and "My Fair Wedding" while then broadcasting shows like Little Miss Perfect", and "Secret Lives of Women" that portray them in a negative light such as the mothers who are obsessed with making up their daughter for pageant shows.

Additionally, Lifetime Movie Network is another great competitor. Granted MW views Lifetime as a bigger threat because the station does a good job at presented Women and the real life issues that they face but does so in a manner that also presents women in an inferior role most of the time. Shows like "Project Run Way" focus on being super model skinny and often movies such as "Lies My Mother Told Me" present women in a negative manner. MW wants to add a different element to the Women's television world. We appreciate shows like "Army Wives", which is in fact on Lifetime and show in which women are shown in powerful positions and succeeding at what they do.

Modern Women Culture Jam Ads

Culture Jam Against Olay & CoverGirl's promotion of Outer Beauty and outward physical appearance. Our ad goes against preventing wrinkles and a female's natural appearance as this make-up product promotes covering up a woman's imperfection. The text states "Introducing Outer Beauty. When inner beauty no longer counts." And has the image at the right bottom corner changed from the smooth appearance and symbol for the make-up product and has been changed to wrinkles.



Ann Taylor is known as "The Suit Authority". Our culture jam states "Who's Your Authority" and transforms the images above to mean the opposite of what an independent woman is. The newspaper article states "How to find a Guy", which pokes fun at what people think a woman is all about-finding a man, drinking wine, decorating a home together, etc.





This culture jam is against Volvo and it's image of it being a mom's car. Volvo is often the "soccer mom" car; the car that women use to drive the kids to soccer, complete household tasks, carpool, and so forth. The "most important story of our time" needs to be taken "seriously", the promotion of the safe mom car.